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color, color pickers, color matching, logo color, logo design

The Power of Color

By brianm | August 31, 2015

Branding, Identity, Logos…all things to consider when starting your business. Your logo speaks for you when you aren’t there. When it’s done right, it lets people know who you are, what you are about and how memorable you are. That’s why it’s the hardest thing to perfect.  Some of the most recognizable and successful logos are what they are because of their complexity, or sometimes because of their simpleness. In any case, color and it’s perception can play the most important role. Color can evoke a wide array of emotions. Click Here for a good read and a great infographic on what to consider when building your logo.  #logo #logocolor #logodesign #color

Posted in color, logo, logo color, logo design and tagged color, logo, logo color, logo design

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Inspiration

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

Saul Bass

“Good design is all about making other designers feel like idiots because that idea wasn’t theirs.”

Frank Chimero

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

Lindon Leader

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

Jeffry Zeldman

“Design is as much an act of spacing as an act of marking.”

Ellen Lupton

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”

Massimo Vignelli

“Great designs are made by excellent use of white space, and plenty of it.”

Ellen Lupton

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”

Charles Eames

“If design isn’t profitable, then it’s art.”

Henrik Fiskar

“Before you set out to create a design, ask yourself what the end goal is. Then create a design that helps that goal be met.”

Charles Eames

“More people will pay you money to help them achieve a monetary goal than will pay you to give them something pretty to look at.”

Henrik Fiskar

“Practice safe design: Use a concept.”

Petrula Vrontikis

“Create your own visual style… let it be unique for yourself and yet identifiable for others.”

Orson Welles

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