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The Essential Elements Every Good Logo Needs

By brianm | May 8, 2016

What kind of statement does your logo make? Is it colorful, clean, and/or creative? Does it ignite enthusiasm, relay power, or exude spirituality? A recent study and infographic created by the company Deluxe reveals the impact your logo design makes. Plus, they include the three design elements every memorable logo needs.

Interesting findings from the survey/study include:

  • 80% of people surveyed say color increases brand retention
  • 37% of Fortune 500 brands use the color blue in their logo
  • 21% of Forbe’s “Most Valuable Brands” use Helvetica font

58% of small businesses said their logos were designed in-house or by an acquaintance. Of those, 66% said that if they were to do it again, they’d be more likely to outsource the work to a professional designer, either locally or online. Take a look at your logo and here’s what to consider. It might be time for your logo to get a facelift.

color

font

graphic

Posted in color, logo, logo design and tagged logo, logo design

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Inspiration

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

Saul Bass

“Good design is all about making other designers feel like idiots because that idea wasn’t theirs.”

Frank Chimero

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

Lindon Leader

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

Jeffry Zeldman

“Design is as much an act of spacing as an act of marking.”

Ellen Lupton

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”

Massimo Vignelli

“Great designs are made by excellent use of white space, and plenty of it.”

Ellen Lupton

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”

Charles Eames

“If design isn’t profitable, then it’s art.”

Henrik Fiskar

“Before you set out to create a design, ask yourself what the end goal is. Then create a design that helps that goal be met.”

Charles Eames

“More people will pay you money to help them achieve a monetary goal than will pay you to give them something pretty to look at.”

Henrik Fiskar

“Practice safe design: Use a concept.”

Petrula Vrontikis

“Create your own visual style… let it be unique for yourself and yet identifiable for others.”

Orson Welles

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