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Logo Design Psychology

By brianm | May 23, 2016

Advertising is as big as it has ever been. It is a tool that seems to rule the world and to tell people what they want and need, even if they don’t know it. The clearest way to create an image of your brand in people’s minds is to design a simple, creative and memorable logo.

The psychology in logo design can evoke certain emotions. People buy things when they feel happy, sad, excited, safe, etc. And your logo can help to bring out those feelings in people.

Click here to read the full article: http://inkbotdesign.com/logo-design-psychology/

Posted in color, logo, logo color, logo design and tagged color, logo color, logo design

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Inspiration

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

Saul Bass

“Good design is all about making other designers feel like idiots because that idea wasn’t theirs.”

Frank Chimero

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

Lindon Leader

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

Jeffry Zeldman

“Design is as much an act of spacing as an act of marking.”

Ellen Lupton

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”

Massimo Vignelli

“Great designs are made by excellent use of white space, and plenty of it.”

Ellen Lupton

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”

Charles Eames

“If design isn’t profitable, then it’s art.”

Henrik Fiskar

“Before you set out to create a design, ask yourself what the end goal is. Then create a design that helps that goal be met.”

Charles Eames

“More people will pay you money to help them achieve a monetary goal than will pay you to give them something pretty to look at.”

Henrik Fiskar

“Practice safe design: Use a concept.”

Petrula Vrontikis

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Orson Welles

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