The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites. Read more about it from our friends at smashingmagazine.com here: https://www.smashingmagazine.com/2016/04/logo-design-responsive-websites/