What kind of statement does your logo make? Is it colorful, clean, and/or creative? Does it ignite enthusiasm, relay power, or exude spirituality? A recent study and infographic created by the company Deluxe reveals the impact your logo design makes. Plus, they include the three design elements every memorable logo needs.
Interesting findings from the survey/study include:
- 80% of people surveyed say color increases brand retention
- 37% of Fortune 500 brands use the color blue in their logo
- 21% of Forbe’s “Most Valuable Brands” use Helvetica font
58% of small businesses said their logos were designed in-house or by an acquaintance. Of those, 66% said that if they were to do it again, they’d be more likely to outsource the work to a professional designer, either locally or online. Take a look at your logo and here’s what to consider. It might be time for your logo to get a facelift.